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International Faculty of Engineering - IFE

Interdisciplinary Doctoral School

Marketing in the Industry

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Home > Overview of study programmes > Marketing in the Industry
Organizational unit running the field of study: 
Faculty of Organization and Management
Cycle of study: 
First-cycle
Mode of study: 
Full-time (degree programme)
Language of instruction: 
Polish
Degree awarded: 
Bachelor of Science
Duration of study: 

3.5 years

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Description of the field of study: 

If your plans for the near future include:

  • pursuing a field of study unique on a national (and even European) scale, combining marketing skills with engineering competences,
  • acquisition of competences to conduct extensive marketing activities in both real and virtual space,
  • acquiring knowledge and engineering skills that allow you to understand the functioning of individual industries,
  • development of skills in the field of the latest technologies used in the communication activities of enterprises (including AI tools),
  • improving your competences as part of an exchange with foreign or Polish universities,
  • work in a dynamic environment of the most important industrial enterprises,
  • preparation to perform various functions, also in high positions, related to the promotion and communication of the company,

then the field of Marketing in Industry is a perfect fit for you!

During the studies, great emphasis is placed on the interdisciplinarity of education. It ends with a semester of further training in partner units during which you decide which competences you want to upgrade and where! Exercises and project classes will enable you to apply the theoretical knowledge you have acquired and to learn practical skills. You will become a specialist in creating the marketing activities of a modern company, taking into account the specific characteristics of different types of industry.

You will become not only a great marketing specialist, but also a real engineer!!!

Specializations: 
  • Electrical and electronic engineering
  • Functional foods
  • Industrial design marketing
What you gain: 
  • interdisciplinary education, covering both issues in the field of broadly understood marketing, including market research and consumer behaviour analysis, marketing management, development of modern marketing strategies and the use of e-technology in marketing, as well as general engineering competences and those related to a selected industry,
  • qualifications to plan and coordinate marketing strategies in the area of brand, product, price and distribution management as well as marketing communication, planning and implementing the principles of communication with clients, developing a media campaign plan, as well as preparing promotional materials and sales support, market monitoring and analysis, and carrying out activities related to shaping the company's image,
  • current knowledge and practical skills in the field of modern communication tools (including social media and artificial intelligence) and current market trends,
  • soft skills in building relationships, effective teamwork, conducting negotiations and others,
  • broadly understood general engineering competences (related to a broad overview of production technology issues) and sector-specific (electronic, food or textile industry),
  • a semester of further training in partner units, both at foreign universities (Erasmus program), Polish universities (MOSTECH programme), as well as at other TUL faculties.
Cooperation with companies: 
  • Corning Optical Communications Polska Sp. z o.o.
  • Hydro Extrusion Poland sp. z o.o.
  • AWP Nordic Products Sp. z o.o.
  • Browin Sp. z o.o. Sp. k.
  • BSH Sprzęt Gospodarstwa Domowego Sp. z o.o.
  • Delia Cosmetics
  • DELL Products
  • DOZ Direct
  • Flex
  • Faurecia
  • Hitachi Energy
  • Infosys
  • JTI (Japan Tobacco International)
  • LUMILEDS Poland S.A.
  • Łódzka Specjalna Strefa Ekonomiczna S.A.
  • MIRBUD S.A.
  • MITMAR Sp. z o.o.
  • Ceramika Paradyż Sp. z o.o.
  • Rossmann Supermarkety Drogeryjne Polska Sp. z o.o.
  • VEOLIA Energia Łódź S.A.
  • Wielton S.A.
  • i wiele innych.
Job perspectives: 

After graduation, a graduate can work in highly valued and sought-after positions on the market, such as: marketing specialist, sales specialist, brand manager, product manager, advertising consultant, public relations specialist, key account manager, copywriter, content manager, customer advisor, social media specialist or market analyst.

Date of enrolment: 
12th of June - 10th of July 2023
Admission requirements: 

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